Great execution without a clear strategy is just noise. We start every engagement by asking the right questions — building a foundation that aligns your business goals with bold, purposeful action.
Great execution without a clear strategy is just noise. We start every engagement by asking the right questions — building a foundation that aligns your business goals with bold, purposeful action.






We combine business strategy, brand development, creative direction, and digital execution under one roof — giving you a single, trusted partner who sees the full picture and drives real results.
Very excited to share the launch of an entirely new company and a whole new concept in data center lighting.
Shape Strategies partnered with PURO Lighting to achieve a groundbreaking milestone in UV disinfection, delivering strategic support that helped make industry history.
Keshet is introducing their new brand identity to the world. It's an incredible and incredibly important organization. The Shape Strategies creative team delivered a big and impactful identity system to Keshet.

Strategist, creative director, entrepreneur, educator—Bill Brichta has spent decades helping brands find their edge. After leading creative at top global agencies, he built his own marketing companies and now serves as Principal of Shape Strategies, an independent consultancy working with national and international brands. Bill brings big-agency thinking to organizations ready to evolve, and shares that expertise as a professor at Loyola University Chicago and mentor at Northwestern's Kellogg School of Management.